Most estate agents are highly skilled and experienced marketers with tried and tested methods for getting results for their clients. However, the growth in social media has been so rapid that many estate agents simply haven’t been able to stay on top of all the opportunities it offers them and their customers. So how can […]
Blogging
5 Reasons Why Construction Companies Need Social Media
[Tweet “Of those working at managerial level, 68% visit Twitter and 40% visit LinkedIn every day #construction”] Social media is a powerful tool, assisting many businesses in all sectors with customer interaction and lead generation. But did you know that within the construction industry, of those working at managerial level, 65% visit Facebook, 68% visit Twitter […]
Why Do You Need A Company Blog?
“business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it” HubSpot A blog will change your business. We’ve lost count of how many times we’ve heard “I used to blog, but I got too busy” or “I don’t have anything to […]
How to Write Seductive Headlines
“On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.” CopyBlogger Writing seductive headlines is not just important, it’s fundamental. It is what compels someone browsing the web to click through and read your content and, believe it or not, many folks […]
Why You Need a Writer
Words. They are at the heart of all content marketing. Content starts, after all, with the writing. If you are not experienced in producing quality copy for blogs, email marketing or press releases quickly and on demand, though, it can seem like a daunting and time-consuming task. Although we share as many of our copywriting secrets on […]
How Office Politics Harm Creativity and Content Marketing
“Power and hierarchies are the enemy of creativity.” The Guardian It is not a groundbreaking concept and in fact, many of you will have heard it said that the workplace kills creativity. How many of you would agree with this? How many times have you been tasked with a “creative project” to move business […]
Is Your Content Boring?
‘Why isn’t my content being shared?’ is a question we often get asked. Our response is always the same – “is it engaging?” Boring content, or content that has no appeal or interest to your audience, is as good as no content at all. Most businesses by now are aware of the power of […]
How to Start a Blog Post
The blank page. It is terrifying, and if you are not used to creating regular, fresh content for a blog, the fear can put an end to your content marketing efforts before they even begin. We have all sat down and stared at the blank word document, tormented by the flashing cursor, and felt […]
How to Amplify Your Blog Content
So you’ve written a blog article that is creative, clean, crisp and compelling. You’ve published it on your blog. Great! Everybody tells you that creating content is the key to an engaged audience and successful customer conversions, so you can just sit back and let it do its thing, right? Wrong! Publication is only […]
Brand Journalism | A Newsroom Approach to Content
“Brand journalism is a modern marketing imperative.” Ad Age We are moving beyond the old adage ‘content is king.’ Fresh and regular content alone is no longer enough. Producing quality content with a newsroom mentality must now be a priority in your marketing strategy. Content marketers are increasingly taking a journalistic approach to content creation, […]
