So you’ve written a blog article that is creative, clean, crisp and compelling. You’ve published it on your blog. Great! Everybody tells you that creating content is the key to an engaged audience and successful customer conversions, so you can just sit back and let it do its thing, right?
Publication is only the first step. To maximise the impact and value of your blog content, you need to shout about it. After all, no matter how much time you’ve spent crafting a blog post that will really appeal to your audience, it’s pointless if no one is around to read it!
Effective distribution and amplification of your blog articles is what can set you apart from other businesses. It’s how you make sure that it reaches your target audience, widens the scope of your online community and increases successful conversions. It‘s where the real value is.
“only 26% of marketers are investing in content distribution, even though more than half believe they need to”
Competition is fierce online. In just one day, there are four million shares on Facebook, 200 million tweets on Twitter and almost half a million entries posted on blogging platform WordPress. So, unless your content shouts loud enough to be heard above the noise, it will be lost in oblivion.
So stand up, turn up the volume and shout the loudest! Here are 3 steps that will help you amplify your blog content:
1. Share Through Social Media
Sharing is the first step to distributing and letting people know about your new blog content. It is a great way to distribute new posts to your following on all platforms, and hopefully reach new audiences with shares and retweets.
But social sharing only amounts to a quiet whisper among a limited crowd. It’s what happens after the share that matters. Social media posts have a very short life and only reach users that are already aware of you. You want to stand up on a soap-box and announce your content to everybody, right? That’s where your content amplification strategy comes in.
2. Determine Your Audience
To guarantee the on-going relevance of your blog content, it’s important to determine your target audience, and also what content is popular based on social network activity such as ‘likes’ ‘retweets’ and ‘shares.’
When are your audience most active? Which social network do they use most? Can you find them with promoted Facebook or Twitter posts?
This valuable knowledge will allow you to create a targeted amplification strategy going forward, and will allow you to speak in the right language for your audience.
3. Promoted Facebook & Twitter Posts
77% of Facebook pages found their audience through paid promotions. If you spend smart, promoted Facebook and Twitter posts can be an extremely cheap and cost-effective way of promoting your blog articles to new audiences and potential customers. With just a few pounds, the latest Facebook updates can target your promotion to users most likely to engage with your content – and hence your products or services.
If you use the right tool, and follow a clear strategy, amplifying your content can grow your audience, improve engagement and earn recognition for your brand. So, writing and publishing your blog articles is only a small part of the journey. It’s vital to be sure of the purpose and target audience of the content, and that you work hard to make sure they hear about it, loud and clear!
Do you need help with your content creation and promotion online? Why not take a look at how we can help you shout from the rooftops?