When it comes to office coffee, the simple ways are still the best. It is very difficult to replicate café-style coffee with a domestic coffee machine, and automated espresso machines rarely release the full flavour of the coffee bean. All is not lost, though. You can still have sublime coffee in the office. This week, […]
The Power of Social Media in Healthcare Marketing
“More than 40% of consumers say that information found via social media affects the way they deal with their health.” Media Bistro The time is now. Content marketing for healthcare services has never been more important. Accident & Emergency departments across the country are facing unrivalled pressure and have been for some time. To […]
Welcome to Abe’s Coffee Column!
Welcome to my brand new weekly coffee column! It’s Monday morning so brew yourself a coffee, have a seat and ease into the week with my inaugural entry, the first step towards better office coffee! Most of us rely on coffee to keep the motor running through the work-day. In fact, as a nation we […]
Earning an Honest Following on Twitter
“Focus on growing a targeted and engaged following of people that want to hear what you have to say” Blogging Wizard We all want to grow our following on Twitter. We want to reach more people with our content, of course, but the vanity in all of us also wants follower bragging rights […]
7 Ways to Optimise Your Facebook Traffic
Have you harnessed the power of Facebook? Contrary to what you might have heard, Facebook is growing. It currently has around 890 million active daily users, and equates to a third of Google’s might in terms of traffic referral. Facebook refers more traffic than YouTube, Bing and Yahoo, combined. That’s a huge influence. Facebook traffic […]
Is Your Content Boring?
‘Why isn’t my content being shared?’ is a question we often get asked. Our response is always the same – “is it engaging?” Boring content, or content that has no appeal or interest to your audience, is as good as no content at all. Most businesses by now are aware of the power of […]
How to Start a Blog Post
The blank page. It is terrifying, and if you are not used to creating regular, fresh content for a blog, the fear can put an end to your content marketing efforts before they even begin. We have all sat down and stared at the blank word document, tormented by the flashing cursor, and felt […]
How to Amplify Your Blog Content
So you’ve written a blog article that is creative, clean, crisp and compelling. You’ve published it on your blog. Great! Everybody tells you that creating content is the key to an engaged audience and successful customer conversions, so you can just sit back and let it do its thing, right? Wrong! Publication is only […]
Brand Journalism | A Newsroom Approach to Content
“Brand journalism is a modern marketing imperative.” Ad Age We are moving beyond the old adage ‘content is king.’ Fresh and regular content alone is no longer enough. Producing quality content with a newsroom mentality must now be a priority in your marketing strategy. Content marketers are increasingly taking a journalistic approach to content creation, […]
