Your website is the “shop front” of your business. It is usually the first impression of your brand that a customer gets. Therefore, it’s vital that your site looks great, shows up in search engines and is easy to navigate. This sounds simple enough, but creating a website from scratch can be pretty costly. So […]
marketing
Marketing for Architects: Which are the Most Effective Channels?
These days, marketing for architects is mostly digital. So if you’re looking to promote your architectural practice, there are various channels at your fingertips. The Internet provides endless ways to promote your services and display your projects, but which are the most effective? Let’s look at why digital marketing is important for architects, and which […]
Social Media for Chiropractors – Why it’s Worth the Effort
If you’re a chiropractor, you may have spent some time considering whether, for chiropractors, social media is necessary, or whether you need to devote time and money to building online profiles for your practice. The answer is a resounding “yes.” Social media is a powerful tool for businesses in any industry. As a chiropractor, utilising social platforms […]
Social Media for Accountants – Making Social Media Work for Your Accountancy Firm
With an estimated 39 million people using social media across the UK, it’s easy to assume that social media is simply part of everyone’s lives. Yet many industries are still not making use of the benefits social media has to offer – and accountancy is one of them. Social media, for accountants and most other businesses, is […]
Social Media for Dentists – A Guide to Marketing Your Dentists Online
Dentistry is one of the world’s oldest professions. There’s evidence that the Neanderthals attempted to fix problematic teeth over 130,000 years ago, using rudimentary tools made of bone or stiff grass stems and natural forms of penicillin. Thankfully, dentistry has come a long way since these early attempts! However, there are some aspects of the profession […]
Hiring a Freelance Social Media Assistant? Here are the Pros and Cons
Social media is a central part of everything we do. From scrolling through visuals on Instagram, to finding recommendations for products and services to reading the latest news, social media is all encompassing. It’s also one of the most powerful tools for businesses. Through platforms such as Facebook, Instagram, Twitter and LinkedIn, companies can connect […]
Social Media for Opticians – How to Market Your Opticians
Opticians are the world’s experts in helping people to look after their sight – one of our most precious commodities. But, in a market so saturated with chain optometry services and brands, how can small opticians get seen by customers? The answer? Social media. Whilst you might be wondering how a sector that has little to do […]
Marketing for Estate Agents – Why Social Media Should Be Your Focus
“Maintaining social media contact with former and current clients can provide an excellent way to get referrals. Whenever estate agents post something on their accounts, they can ask readers to share the article or link with people who might be looking for a house.” – Emoov Once, it was customary to see couples perusing the window […]
Hiring a Social Media Intern – A Business Owner’s Guide
Social media is becoming an increasingly powerful tool for business. If you’re looking for new ways to market your products or services or draw in new customers, taking advantage of the benefits of social media could make all the difference when it comes to staying ahead of your competitors. But what’s the best way to […]
Writing a Social Media Manager Job Description – An Expert Guide
If you still think social media is just for teenagers hooked on Snapchat and angry Twitter trolls who don’t see enough daylight, it’s time to think again. Social media has become an all-pervasive cultural and economic phenomenon, meaning that any business wanting to successfully engage with its customer base must have a solid social media […]
