“86% of people in the first 10 years of their career are likely to use social media in their job search” – Glassdoor As more and more people turn to online for job hunting, social media provides a new ‘in’ for agencies to find and place candidates, as well as casting the net further. As […]
Social Media
Why Do You Need A Company Blog?
“business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it” HubSpot A blog will change your business. We’ve lost count of how many times we’ve heard “I used to blog, but I got too busy” or “I don’t have anything to […]
The Value of Social Media – A Business Owner’s Guide
You’re probably sick of talking about it. Social media is everywhere. Spend any time on the internet and you’ll be reminded that your business ‘should’ be doing it. What’s more frustrating is that you probably agree! You can see how it could be of use. Communicating with millions of potential customers, building a community and […]
In-house, Freelance or Social Media Agency? How Should You Manage Your Social Media?
“Conversion rates are 6X higher for content marketing adopters than non-adopters” Co-Schedule “Social media has a 100% higher lead-to-close rate than outbound marketing.” State of Inbound Marketing It’s no longer a question of whether social media works. There’s an undeniable tide of examples of it working for businesses in every sector, industry and location. IT […]
Paid Advertising for SMEs: What Are the Adwords Alternatives?
When we talk about paid advertising, it’s rare that the conversation ever moves beyond Google Adwords. After all, it’s quick, easy to understand, and really easy to measure. However, it does have its downsides. Being managed by Google, this does give Adwords a good ‘trust rating’, however, it also means there are a few limitations. […]
Social Media Archiving – Who Needs to do it?
Last week we published an article introducing the concept of social media archiving. Though we did touch upon who this might be most relevant to, it was only a brief introduction. In this article we’ll take a much closer look at the companies and organisations who need to be implementing social media archiving. We’ll also […]
Why is Social Media Archiving Important?
Corporate Governance and compliance regulation has always been a part of business communications. Public Authorities, Financial Organisations and any other bodies who fall under the watchful eye of regulators have always had to monitor and produce copies of their business communications when it’s requested. However, social media has been a little different. It’s only really […]
The Power of Social Media in Healthcare Marketing
“More than 40% of consumers say that information found via social media affects the way they deal with their health.” Media Bistro The time is now. Content marketing for healthcare services has never been more important. Accident & Emergency departments across the country are facing unrivalled pressure and have been for some time. To […]
Earning an Honest Following on Twitter
“Focus on growing a targeted and engaged following of people that want to hear what you have to say” Blogging Wizard We all want to grow our following on Twitter. We want to reach more people with our content, of course, but the vanity in all of us also wants follower bragging rights […]
7 Ways to Optimise Your Facebook Traffic
Have you harnessed the power of Facebook? Contrary to what you might have heard, Facebook is growing. It currently has around 890 million active daily users, and equates to a third of Google’s might in terms of traffic referral. Facebook refers more traffic than YouTube, Bing and Yahoo, combined. That’s a huge influence. Facebook traffic […]
