If you’ve looked at advertising your business online, it’s very likely that you’ve come across Google Adwords. It’s the largest online advertising platform in the world. Google also make it really easy for businesses to get started and start driving highly targeted traffic to their website. But is it the most cost effective option? […]
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Social Media Archiving – Who Needs to do it?
Last week we published an article introducing the concept of social media archiving. Though we did touch upon who this might be most relevant to, it was only a brief introduction. In this article we’ll take a much closer look at the companies and organisations who need to be implementing social media archiving. We’ll also […]
The Dark Art of Coffee Roasting
Good morning, and welcome to another edition of Abe’s Coffee Column. This week, I’m going to discuss the dark art of coffee roasting. Thinking back to last Summer, when I was walking through Covent Garden in London, I was stopped in my tracks by the aromas wafting from the open, street-level hatch of the basement […]
Why is Social Media Archiving Important?
Corporate Governance and compliance regulation has always been a part of business communications. Public Authorities, Financial Organisations and any other bodies who fall under the watchful eye of regulators have always had to monitor and produce copies of their business communications when it’s requested. However, social media has been a little different. It’s only really […]
Introducing Our New Sponsor….Honest Coffees! #JustGoodCoffee
Good morning, and welcome to another edition of Abe’s Coffee Column. I have very exciting news for you all this morning. To our delight, our friends at Honest Coffees have agreed to become the official partner of Abe’s Coffee Column, powering the drive towards #betterofficecoffee into the future! The baby of American expat Mr. Wyatt Cavalier […]
How to Write Seductive Headlines
“On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.” CopyBlogger Writing seductive headlines is not just important, it’s fundamental. It is what compels someone browsing the web to click through and read your content and, believe it or not, many folks […]
Which Office Coffee Machine Should We Buy?
Some of you may have noticed that I dropped the ball last week, and there was no coffee column. If you turned up on our blog at 10am, hoping for the latest coffee call to action, I apologise. We have been so busy creating fresh, creative and interesting content for our clients this week that […]
Why You Need a Writer
Words. They are at the heart of all content marketing. Content starts, after all, with the writing. If you are not experienced in producing quality copy for blogs, email marketing or press releases quickly and on demand, though, it can seem like a daunting and time-consuming task. Although we share as many of our copywriting secrets on […]
Grinding Your Own Coffee
Good morning! So here we are, 3 months into our journey toward better office coffee. What fun its been! We’ve looked at brewing techniques, where you should get your beans, the history of coffee, how to store it, how coffee works its magic in companies, coffee shops and co-working spaces and how it might just […]
Coffee in a Co-Working Space
Good morning! A couple of weeks ago, I wrote about how better office coffee is good for your company culture. But what about all the freelancers, remote workers and laptop ninjas working outside of the company framework? This week, I thought I’d write a column for all of those working nomads, many of whom rely […]
