Social media is becoming an increasingly powerful tool for business. If you’re looking for new ways to market your products or services or draw in new customers, taking advantage of the benefits of social media could make all the difference when it comes to staying ahead of your competitors. But what’s the best way to […]
Writing a Social Media Manager Job Description – An Expert Guide
If you still think social media is just for teenagers hooked on Snapchat and angry Twitter trolls who don’t see enough daylight, it’s time to think again. Social media has become an all-pervasive cultural and economic phenomenon, meaning that any business wanting to successfully engage with its customer base must have a solid social media […]
What Should Social Media Cost?
“Social Media Is Free: Social Media Marketing Is Not” – AdWeek Social media has led a change, unlike anything we’ve seen before. Within a few years, it has become so powerful that it can influence elections, help fight crime and even help save lives. It’s the most powerful communication tool there’s ever been, and many businesses […]
Outsourced Social Media: Should You Outsource Your Social?
There is no doubt that outsourcing is a great way for businesses to increase quality, reduce overheads and improve their profit margins. Outsourcing common tasks such as packaging, distribution and basic manufacturing have become commonplace in the majority of industries. However, outsourcing your social media is something else entirely, right? What follows is a more […]
Social Media for Estate Agents – A Complete Guide
Most estate agents are highly skilled and experienced marketers with tried and tested methods for getting results for their clients. However, the growth in social media has been so rapid that many estate agents simply haven’t been able to stay on top of all the opportunities it offers them and their customers. So how can […]
Social Media for Recruitment Agencies
“86% of people in the first 10 years of their career are likely to use social media in their job search” – Glassdoor As more and more people turn to online for job hunting, social media provides a new ‘in’ for agencies to find and place candidates, as well as casting the net further. As […]
Why Do You Need A Company Blog?
“business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it” HubSpot A blog will change your business. We’ve lost count of how many times we’ve heard “I used to blog, but I got too busy” or “I don’t have anything to […]
The Value of Social Media – A Business Owner’s Guide
You’re probably sick of talking about it. Social media is everywhere. Spend any time on the internet and you’ll be reminded that your business ‘should’ be doing it. What’s more frustrating is that you probably agree! You can see how it could be of use. Communicating with millions of potential customers, building a community and […]
In-house, Freelance or Social Media Agency? How Should You Manage Your Social Media?
“Conversion rates are 6X higher for content marketing adopters than non-adopters” Co-Schedule “Social media has a 100% higher lead-to-close rate than outbound marketing.” State of Inbound Marketing It’s no longer a question of whether social media works. There’s an undeniable tide of examples of it working for businesses in every sector, industry and location. IT […]
Paid Advertising for SMEs: What Are the Adwords Alternatives?
When we talk about paid advertising, it’s rare that the conversation ever moves beyond Google Adwords. After all, it’s quick, easy to understand, and really easy to measure. However, it does have its downsides. Being managed by Google, this does give Adwords a good ‘trust rating’, however, it also means there are a few limitations. […]
