Good morning, and welcome to another edition of Abe’s Coffee Column. This week, I’m going to discuss the dark art of coffee roasting. Thinking back to last Summer, when I was walking through Covent Garden in London, I was stopped in my tracks by the aromas wafting from the open, street-level hatch of the basement […]
Introducing Our New Sponsor….Honest Coffees! #JustGoodCoffee
Good morning, and welcome to another edition of Abe’s Coffee Column. I have very exciting news for you all this morning. To our delight, our friends at Honest Coffees have agreed to become the official partner of Abe’s Coffee Column, powering the drive towards #betterofficecoffee into the future! The baby of American expat Mr. Wyatt Cavalier […]
How to Write Seductive Headlines
“On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.” CopyBlogger Writing seductive headlines is not just important, it’s fundamental. It is what compels someone browsing the web to click through and read your content and, believe it or not, many folks […]
Which Office Coffee Machine Should We Buy?
Some of you may have noticed that I dropped the ball last week, and there was no coffee column. If you turned up on our blog at 10am, hoping for the latest coffee call to action, I apologise. We have been so busy creating fresh, creative and interesting content for our clients this week that […]
Why You Need a Writer
Words. They are at the heart of all content marketing. Content starts, after all, with the writing. If you are not experienced in producing quality copy for blogs, email marketing or press releases quickly and on demand, though, it can seem like a daunting and time-consuming task. Although we share as many of our copywriting secrets on […]
Grinding Your Own Coffee
Good morning! So here we are, 3 months into our journey toward better office coffee. What fun its been! We’ve looked at brewing techniques, where you should get your beans, the history of coffee, how to store it, how coffee works its magic in companies, coffee shops and co-working spaces and how it might just […]
Coffee in a Co-Working Space
Good morning! A couple of weeks ago, I wrote about how better office coffee is good for your company culture. But what about all the freelancers, remote workers and laptop ninjas working outside of the company framework? This week, I thought I’d write a column for all of those working nomads, many of whom rely […]
What are Your Marketing Goals?
What is content without a goal? You’ve probably been bombarded with the same message over and over again – ‘content is king’ and you have to create regular, shareable and remarkable content again and again to attract the right audience. Hey, we even push that message pretty hard in our own content. But rather than […]
When is the Right Time of Day to Drink Coffee?
It’s 10am on a Monday morning. I’d be very surprised if any of you haven’t had a coffee yet. I certainly have. In fact, the likelihood is that I’ve had two. Just like thousands of others across the country, coffee has become an essential part of my morning routine. It is a caffeinated ritual that […]
Why Better Office Coffee Is Good For Your Company Culture
“Science may never come up with a better office communication system than the coffee break.” Earl Wilson As you’ve probably gathered from my weekly sermons on our blog preaching about better office coffee, coffee is a big part of our company culture here at Greener Media. It’s gets us all into working mode in […]
